Global professional services firm Aon has appointed Masahito ( Max ) Hirai as chief executive officer of Japan, effective June 30.

Hirai will lead Aon's business in Japan, with responsibility for setting and executing the firm's strategy, driving sustainable growth, and ensuring excellence in client service delivery.

He will report to Qin Lu, head of North Asia, and will join the North Asia leadership team. With more than 30 years of experience in the insurance industry, Hirai brings extensive local and international leadership expertise. He has built his career at Tokio Marine in Japan before serving in senior leadership roles across South America, North America, and Asia. He currently serves as CEO, Asia region, for Tokio Marine, leading the firm's life and non‑life businesses across Southeast Asia and India. Hirai has a strong track record of leading large, multi‑market insurance operations through growth and transformation. He is known for building high‑performing, collaborative teams and for his disciplined approach to strategy, execution and financial performance.

He succeeds Tatsuya Yamamoto, who will work closely with him in an advisory capacity for smooth leadership transition.