Standard Chartered has unveiled its latest global wealth campaign aimed at the affluent segment. The campaign underscores the bank's commitment to grow its affluent business – targeting US$200 billion in affluent net new money from 2025 to 2029 and double-digit compound annual growth rate of wealth solutions income from 2024 to 2029.

The “Now’s your time for wealth” global wealth campaign, created in partnership with Publicis Groupe Hong Kong and Singapore, will highlight the bank’s global network, expertise and unrivalled wealth investment solutions, the bank says.

The campaign aims to deliver the message that “the cost of waiting could mean falling short of one’s wealth ambitions.”

Samir Subberwal, global head, wealth solutions, deposits and mortgages, and chief client officer, says: “Now’s the time to let our clients know that we are with them on their wealth journey. We are well positioned to continue showing them market opportunities and supporting their wealth ambitions with our diversified wealth product offering, clear wealth advisory approach that is enabled by digital wealth capabilities, and our open architecture platform of differentiated and comprehensive wealth solutions tailored to their needs.”

The campaign will be featured in a mix of out-of-home advertising across airports and in-city sites, print advertising, film, and content partnership with leading international, regional and local media across seven key markets – Singapore, Hong Kong, mainland China, Korea, Taiwan, United Arab Emirates, and India.