Asia's young adults are taking a structured approach to managing their finances, with more than seven in 10 respondents ( 71% ) choosing clear planning over spontaneity, aiming to maintain consistent insurance and investment habits, according to a new report.

This pragmatism is coupled with optimism: nearly 70% believe their personal finances will improve in the next five to 10 years, finds the Financial Mindset of Young Adults in Asia research report published by insurer Prudential.

The report surveyed over 5,300 young adults aged 20 to 35 across seven Asian markets, including Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan and Thailand, aiming to take a pulse on this generation’s insurance and investment experiences, preferences and attitudes.

The majority of Asia’s young adults, the report notes, believe living in uncertainty is now the norm ( 63% ), citing financial security as their top life concern ( 77% ), surpassing family responsibilities ( 53% ), health ( 52% ), career and education ( 42% ). Close to 60% report focusing more on the future over enjoying the present moment.

Amid this prevailing sense of unpredictability, young Asians, the report highlights, maintain a positive personal financial outlook, with 64% expressing confidence that they will have enough money to fund retirement.

In terms of financial management, more than half of young adults ( 53% ) seek a balance of smart investment strategies with freedom to enjoy life. Flexibility remains a defining preference, the report points out, with 62% of respondents favouring financial solutions that evolve alongside their lives and aspirations, rather than adhering rigidly to one style of saving or investing.

A measured risk profile with a long-term perspective also defines how young adults in Asia approach investment. They are balanced between high-risk investments for higher returns ( 42% ) and safe, low-risk options, such as fixed deposits, to safeguard savings ( 40% ). Nearly 60% prefer investment instruments designed to be held for an extended period, reflecting an orientation toward sustainable financial growth.

Young adults in Asia, the report further reveals, are navigating their insurance and investment journey through a blend of digital convenience and human support. With the prevalence of digital tools, 61% of respondents feel confident researching and selecting products on their own, and 54% are confident managing their portfolio independently.

Yet, human touchpoints remain highly valued: 64% prefer consulting financial advisers for life or health insurance decisions and ongoing support, especially when handling complexities in coverage details ( 70% ) and the claims process ( 68% ).

At the same time, digital platforms are favoured for real-time financial management, reflecting a growing demand for hybrid insurance and investment experiences that integrate technology and personal guidance – an approach that strongly resonates with today’s pragmatic young adults.

Millennials and Gen Z, according to a September 2025 report by Eastspring Investment entitled Asia’s Consumer-fuelled Growth, are expected to make up about half of Asia-Pacific’s consumers by 2030.

“Today, Asia’s median age is just 32.5 years, highlighting a vibrant and youthful population,” says Priscilla Ng, Prudential’s chief customer and wealth officer. “This generation is redefining how financial management and security is approached, with unique priorities and expectations.”