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Asean consumers rethinking what wealth means
Concept shifts from accumulating money to not having to worry about it
Tom King   16 Sep 2026
For most people in Southeast Asia, building wealth is about having peace of mind, being able to pay the bills, looking after the family and worrying less about what lies ahead. That is one of the clear messages from UOB’s 2026 Asean Consumer Sentiment Study, which suggests a significant shift in how people across the region think about money.
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